Week ending 7th of July

  • Pamphlets creation and rollout
  • Door to Door data collected

Key Learnings

Pamphlets

  • 500 pamphlets of A4 size were created as a part of the marketing and awareness campaign of Project Suraksha
  • Tied up with local newspaper agents to supply these pamphlets alongside the newspapers
  • Hence increased the reach of the pamphlets
  • Pamphlets included minimal text to make it visually appealing
  • Instead of relying on online survey filling, a phone number was given to call or message for enrolment
  • Recieved 6 responses through this method

Door to Door Data Collection

  • Time-Consuming and required a lot of effort to go to approximately 100 households gathering data
  • However, it proved to be really effective as 52 responses were received.
  • These responses included names, phone numbers, Aadhar IDs of the household workers
  • Thus when the time will come to enrol the workers, establishing contact with them regarding the enrolment meeting would be way easier and simpler
  • Got a first-hand, face to face chance to persuade household workers to enrol themselves in the government social security schemes

Tasks for Next Week

  • Plan out first meeting with relevant authorities
Categories: Blog

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