Saturday’s Camp
After a brief pause, the Saturday enrollment drives resumed. Myself and the bank managers and officials took a short break, and then returned to recommence enrolling and providing financial security to many. However, the turnout at Saturday’s drive was low. Despite previous marketing efforts, such as dual-language posters for improved accessibility and a speech from the Joint Secretary of Insurance in the Indian government, the turnout remained low.
Possible Solution
To tackle this issue, I plan to organize community gatherings. Building on the success of word-of-mouth referrals, I hope to expand our reach to more potential domestic workers. These gatherings will also provide me with an opportunity to engage with the target audience on a personal level, gaining valuable insights into their attitudes and motivations for enrolling or not enrolling in the program.
National Expansion
While I have had success in improving the financial well-being of those in my community, I believe that Project Suraksha can have a wider reach beyond geographical boundaries. To explore this possibility, I reached out to a friend in Mumbai, the financial center of India, to gauge his thoughts on the impact of Project Suraksha in his community. The high concentration of apartment living in Mumbai presents an opportunity for easier communication and engagement with potential domestic workers, as many of them reside in the same complex. My friend expressed great enthusiasm and dedication toward bringing Project Suraksha to his community in Mumbai.
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