As per last month, the major aim was to cement our expansion of product offerings to include health insurance. I had a discussion with Care Health Insurance, and their suggestion of “hospicash policy” seemed to be a perfect fit for Project Suraksha based on the current circumstances. This month, the aim is to onboard 30 more lives via our Saturday enrolment camps. While such expansion plans are being executed, another significant issue to address is the persuasion of enrolled workers to pay for these schemes from next year onwards. To do so, on the auspicious occasions of Lohri and Makar Sakranti, sweets were distributed to our fraternity, so as to distribute warmth and also to convince them to renew their enrolment in the schemes. The importance of financial security in times like these was reemphasised.
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