Joint Secy. Meeting, 28th August
After the successful enrollment of 31 domestic workers, I approached Mr. Saurabh Mishra, the Joint Secretary of Insurance and Pensions in the Ministry of Finance of the Government of India, to present them with their enrollment certificates. This was driven by two factors. Firstly, the social security funds raised through the crowdfunding campaign would only be available for a year, and after that, the enrolled workers would need to pay for the insurance schemes themselves to maintain financial security. Mr. Saurabh Mishra’s compelling address had a visible impact on the attendees, inspiring and motivating them to reenroll after the year was over. Secondly, since word-of-mouth is the primary method of promotion for this target audience, the presence of a senior government official greatly enhanced our promotional reach and encouraged more domestic workers to enroll.
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